About The Host Listen Be a Guest
A podcast from Agent Brand Studio

The human behind
the agent.

Behind every flashy launch reel is an industry full of people who built their reputation by showing up, client by client, referral by referral, even when no one is watching. This podcast is about them.

Follow the podcast Be a guest
Coming on Spotify  ·  Apple Podcasts  ·  YouTube
I've sat in both rooms. As a buyer, a studio owner, someone who spent two years trying to understand this industry from the inside. Here to Stay is not about taking sides — it's about making space for a more honest conversation between people who need each other more than they realise.
— Bob Li, host
— What this is

The quiet stories that never got told.

The property agents most people picture are the ones performing for the camera — the luxury launches, the Instagram reels, the "top producer" announcements. But beyond these is an industry of people doing genuinely hard, emotionally heavy work. Seven-day weeks. No CPF. Swinging income. Absorbing other people's biggest decisions and biggest fears, quietly, year after year.

Each one draws from a deck of questions they've never seen before. What comes out of that is what this podcast is about.

— From the card decks
Their Own Money
Tell me a property type you would personally never buy, and why.
The Truth
What's the question clients should ask you at the first meeting but almost never do?
The Hard Stuff · Nº 26 / 50
What's a difficult truth about this industry that more agents should admit?
Their Own Money
What's your personal property strategy — and how is it different from what most of your clients do?
100 cards across two decks · Guests draw blind
— What you'll hear on our podcast

Three things every episode delivers.

i.
What they know that you don't.

The negotiation truths. The red flags on listings. What agents look for when buying with their own money versus their clients'. The inside perspective, delivered plainly.

ii.
The honest answer to the commission question.

When is an agent worth their fee? We ask them directly — and we wait for the honest answer, not the sales pitch.

iii.
The human behind the agent.

The late nights. The deals that almost broke them. The clients they still think about. The industry you've seen from the outside — explained by someone willing to show you the inside.

— The format

One conversation.
Two decks.
No script.

i.
We start with the person.

Who they were before property, how they got here, what the job has actually cost them.

ii.
Then the cards.

Two decks, 100 questions. Guests draw blind. They can pass on one — once.

iii.
No agenda on the host's side.

No commission. No referral to protect. Just questions that matter.

iv.
You approve before it goes out.

Every guest sees their episode before it's published. Nothing goes live without your sign-off.

Episode № 001
Here
to
Stay
the human behind the agent
— Coming soon
Spotify Apple Podcasts YouTube
Bob Li, host of Here to Stay
— The host

Not an agent. Tried three times. The exam said no.

I'm Bob Li. I run Flashbob Studio and Agent Brand Studio at Redhill Forum, Singapore.

Between 2022 and 2023, I sat the real estate licensing exam three times and failed all three. In between, I worked as a realtor's personal assistant, produced property shows with realtor friends, and spent over two years inside an industry I never quite joined.

I saw the midnight calls. The months without a deal. The clients who waste your Sunday and disappear. And I saw the agents who do this work with genuine care, for years, without recognition.

I'm not a realtor. But I came away from those two years with something I didn't expect — a sense that buyers, sellers, and agents are more aligned than any of them realise. I hope these conversations help to unpack that.

Bob Li Host & founder, Here to Stay
Episode 1 · Coming soon

The first conversation
drops soon.

Follow on your platform of choice to be there when it does.

Spotify Apple Podcasts YouTube

Or write to us at hello@heretostay.sg

— For property agents

We'd like to hear your story.

Here to Stay isn't a platform for listings, launches, or personal branding. It's a conversation about what this job actually looks and feels like from the inside — told honestly, without the sales kit.

We're not looking for the loudest agents. We're looking for the ones who've been here long enough to have something real to say.

— What we look for
·A reputation built mostly through referral, not advertising
·Willing to talk about the hard parts, not just the highlights
·An honest view on your own property strategy and preferences
·No agenda. No launch to promote. Just your story.
Express interest
We read every submission personally. In touch within a week.

Your details stay with us.